April 2010

Smooth sharp style - the stunning new Cross Advantage Re-inventing the pen for 2010 with revolutionary Switch-it™ technology

Tapping into this season’s must-have monochrome trend, the new Cross Advantage combines iconic design with revolutionary Switch-it™ technology to form the ultimate stylish professional accessory for 2010.

Re-inventing the pen for 2010 – the new Cross Switch-it™ pen to pencil converter accessory means switching your Cross ballpoint pen to a 0.7mm pencil is now as easy as inserting a refill. The Cross Switch-it™ accessory, which comes free with every Advantage purchase, caters to your working schedule enabling you to easily switch between pen and pencil during your busy day.

The smooth, slim design of the Advantage features iconic Cross styling and exquisite chrome finishes – perfect for any fashion-conscious professional who likes to make an impression and keep their accessories looking as sharp as their wardrobe.

Available in Steel Blue, Black Lacquer and Chrome Mosaic, the Cross Advantage ballpoint pen is priced at £30 which includes the complimentary Cross Switch-it™ and comes with a lifetime mechanical guarantee.

Cross stockist information:

Phone:    01582 422793 to find your nearest stockist

Website: www.cross.com where you can buy online!

Store:    Bluewater

Hot Brands Verdict
A wonderfully stylish and innovative pen that easily converts to a free-flowing pencil, the essential writing instrument for all occasions. It has become our absolute favourite and we are delighted to select the Cross Advantage for our Editor’s Choice. Highly Recommended!

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The Poetry of Time

Van Cleef & Arpels have been long time favourites of Hot Brands, Cool Places, and The Poetry of Time is a celebration of all that we love about this iconic brand. The romance, the imagination and the exquisite designs of their jewellery and timepieces.

The Poetry of Time is an absolutely mesmerising book, beautifully photographed, breathtaking designs, it is something to treasure
for generations, and we are delighted to award it our Hot Brands, Cool Places Book of the Month.

‘Van Cleef & Arpels, like the alchemists of old instils a soul into its creations’

The Poetry of Time
Whether one sees it as an abstract concept or defines it as a strictly scientific principle, Time is part of life. Of all our lives.
We run after it, we try to hold on to it, to catch up with it or to run ahead of it... however hard we try, Time alone sets the pace.
For Van Cleef & Arpels, Time is synonymous with poetry.
Capturing its fleeting essence without ever restricting it, the Maison creates dreamlike timepieces with a bold creativity that never ceases to surprise.

Symbols of the alliance between the best of watchmaking and jewellery savoir‐faire, they embody a heartbeat, a breath held back, an emotion, a memory or an instant of happiness, enriched with new and precious moments.