Synopsis: Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called "tweets" that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Hot Brands Verdict
Without doubt Twitter has had a phenomenal growth in public awareness in a very short period of time. In this fascinating Book Twitter Power Joel Comm examines the growth of Twitter and how Twitter can be used in a business context. His very comprehensive content includes the following:

An introduction to the Social Media Landscape
What is Twitter and Why is it So Powerful ?
Getting Started the Right Way on Twitter
Building a Following on Twitter
The Art of The Tweet
The Magic of Connecting with Customers on Twitter
Leveraging Twitter for Team Communication
Using Twitter to Help Build Your Brand

And much, much more, including A 30-Day Plan for Dominating Twitter
and a Directory Of Twitters.

If you are intrigued by the potential of Twitter, you will find this book fascinating, it really is a very helpful A-Z of how to get the best out of Twitter. Highly Recommended as an essential guide for every one interested in social media.

Buy Twitter Power: How to Dominate Your Market One Tweet at a Time from Amazon.co.uk