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Biondi Couture
Biondi is the luxury holiday boutique on Old Church Street in Chelsea and online at www.biondicouture.com. It has the UK’s widest selection of designer swimwear, clothing and accessories for the discerning traveller and also provides a bespoke bikini and swimwear service for women who want a fabric, design and cut that is personal to them.

Set up in 2005 by entrepreneur Claudine Davies, a former buyer at Harvey Nichols and owner of the swimwear wholesale business View Studio, Biondi is home to collections by leading designers from all over the world.

Half-Brazilian, Claudine had always loved the beautiful swimwear worn on the beaches of South America. From bikinis to swimsuits, kaftans to jewellery, decorative flip flops to loungewear, Biondi ensures women travel with the perfect holiday wardrobe. The team of in-store stylists, who all have a design background, help clients to find stylish swimwear and other holiday essentials that fit and flatter their body shape.

Biondi also offers women the opportunity to have a bespoke bikini and swimwear made on the premises. This service is ideal for women looking for the ultimate outfit for the pool or beach or for those who just cannot find perfectly fitting swimwear. Following an initial design consultation about styles, fabrics, trends and body shape, a toile and additional fittings are scheduled before clients receive their couture bikini within eight weeks.

Now to showcase the most comprehensive selection of designer swimwear; Biondi, has recently launched its online store.

The site’s design and easy-to-navigate functionality mirrors Biondi, the boutique, providing a streamlined range of holiday must-haves alongside this season’s new labels.

Swimwear can be found by brand, size, style and colour and, for the first time, can be viewed online as a 360 degree pivoting image, helping you to make the right choices for your beach wardrobe. Insider knowledge about the swimwear trends of the season and the Hot List, a weekly review of Claudine Davies’ favourite pieces, will also provide shoppers with the inspiration and confidence they have come to expect from Biondi.
Biondi Couture
55B Old Church Street,
Chelsea,
London SW3 5BS
Tel: 020 7349 1111
www.biondicouture.com

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