Every product in the collection has been vetted by a panel of lifestyle experts and reviewed in terms of quality, style and value. The panel includes journalists, entrepreneurs, chefs and stylists – all experts in their fields, be it cooking, fashion or gardening – and their editorial endorsement takes the guesswork out of internet shopping. Thomasina Miers, food writer, cook and restaurateur loves the clever fridge magnet Joseph Joseph measuring spoons, writer Fabia McDougall is a fan of the new Five-way Cashmere Poncho and Georgie Coleridge Cole, founder of Sheerluxe.com thinks every gadget loving male will appreciate our Electric Corkscrew.

The online gift site and magazine style catalogue have unusual gift ideas for every person you know – from tiny toddlers to tricky teens and got-it-all grandparents.

Every product has helpful editorial explaining why it’s so special and who it’s for and there’s also a clever gift idea finder which profiles the person and your budget to provide a tailored list of perfect present ideas. Standard delivery takes 2-3 working days and there’s an express service too if you’re in a hurry.

Highlights from the collection this Christmas include stocking filler ideas such as jumbo-sized matches in a beautiful box, a patriotic hot water bottle for cold British nights and the Paper Potter – the ultimate eco garden gadget. A jewellery tree with pretty birds on the branches and freshwater pearl bracelets to hang on it are amongst the gorgeous gift ideas for girls. Gifts for men are covered with dozens of ideas for wine lovers as well as the smartest of weekend bags and cufflinks that sit the right side of novelty. Kid’s Christmas’ can be made with gifts that will last way beyond Christmas day – an adorable wooden Noah’s ark playset could become an heirloom toy and the tiny pocket kite can be taken everywhere for impromptu flying sessions.

So now you don’t need to spend precious hours trawling the high street when it comes to finding inspired Christmas gifts , gifts for him, gifts for her, gifts for kids , birthdays, anniversaries or even just those days when you need to spoil yourself. Everything you need is in one place, somewhere, according to The Independent where ‘thoughtful and gorgeous gifts are listed on a chic and simple-to-use website’.

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