Synopsis: HOW CAN YOU CREATE FAME FOR YOUR BRAND?
Linzi Boyd, a savvy entrepreneurial builder of brands, tells you how to use her winning formula for your success, with her debut book Brand Famous: How To Get Everyone Talking About Your Business– enabling your brand to go from Idea to Execution.
Whether readers are looking to BUILD, RENOVATE or REFRESH their brand, Linzi shares secrets, practical tips and real life experiences that will help businesses learn the tricks to give their business or product the best chance of becoming known in today’s fast moving consumer world.
Aimed at small to medium size business owners, entrepreneurs and business leaders looking for ‘what’s next’ for the growth of their brand, this book takes the reader on a journey by providing simple steps to transform their business.
Unravelling a relevant communication method is key to a brand’s success. Brand Famous covers not only traditional print media but also discusses the importance of the digital revolution. Linzi is very passionate that one form of communication alone will not maximise a brand’s exposure and a truly successful campaign will utilise multiple platforms. Therefore, she puts emphasis on retail partnerships, channels and market entry strategy, which she believes should all be considered in depth to create stand out status in a noisy marketplace.
Linzi’s book provides readers with an opportunity to grow their brand and stand out in a crowded place. Something that they may always have believed possible, yet perhaps did not have the steps to get there. Until now!
Hot Brands Cool Places Verdict
Providing insight from recent case studies and campaigns, Linzi shares common mistakes to avoid when building a brand and shares her practical five-step process to achieving stand out status: Discover, Create, Connect, Communicate and Evaluate.
Linzi talks about her specialist areas such as: Understanding your brand DNA and how to develop it, how to turn a complicated product plan into a concise and simple product vision document and offers straight forward techniques to help owners understand how to speak to their target audiences and connect with their end consumer to make a big impression and turn conversations into sales!
Full of inspiring practical advice this is a really helpful book for anyone looking to develop and grow their brand! Highly Recommended!