Brit-brand Loaf makes laid-back furniture for people to kick-off their shoes and lead happier, more relaxed lives. The homeware brand has made it their mission to encourage people to enjoy their homes more.

Having lost a whole Saturday trying to buy a bed, founder Charlie Marshall saw an opportunity to make the shopping experience as quick and hassle-free as possible. So two years, 187 mattress and bed factories later, Loaf was born. The predominantly online store launched with a select range of 12 beautifully made beds and just one perfect mattress. Today they cover the entire home.

Loaf’s ethos is to make the customer experience as easy as possible: delivering at a convenient time, installing the new piece of furniture and taking away the packaging.

The comfy sofas and upholstered beds are hand-produced in Long Eaton, Derbyshire – the heart of British upholstery making. And the mattresses are handmade in Wiltshire. Loaf’s makers are chosen for offering the best quality and craftsmanship available and they’re mostly family-run companies.

Loaf’s first retail destination called the ‘Loaf Shack’ opened in October 2015 in London’s Battersea running alongside the online offering. Their second Shack opened its doors in July 2016 in Notting Hill and their third in Spitalfield in 2017. A forth Shack, outside the capital, is planned to open in early 2018 in Guildford, Surrey.

Loaf Collection


0845 459 9937
Email: awake@loaf.com